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Our Story

Why contact lenses are so expensive

Why is it so hard to find affordable contact lenses? In the US and Canada, four manufacturers control about 95% of the contact lens market. Without much competition, they've set prices to be much higher than they should.

Your Choice Until Now:Overpay or Overwear

High prices leave contact lens wearers like you with a tough choice: either overpay for contacts or overwear them to save money, risking eye damage.

HD2O: Dailies, Made Affordable

We started HD2O so you don't have to choose between your health and your wallet. Our contacts are barely a dollar a day, so you can finally afford to wear fresh lenses as much as you like.

Quality Lenses

HD2O lenses are designed to provide all-day comfort and sharp vision. They’re made to exacting standards in our manufacturing partner’s state-of-the-art facility, which has been making contact lenses for more than twenty years.

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